TQM is the joint co-operation of everyone in an organization and related business processes to produce products and services, which hopefully, exceed the needs and expectations of customers. TQM is both a philosophy and a set of management guiding principles for managing an organization. However, Total Quality Management (TQM) cannot become a way of life in organizations straight away. Time is needed in order to incorporate the appropriate quality principles and techniques into the culture of the organization. On the other hand, time, however, is not the only resource that TQM requires.
Human resources are equally important for TQM success. For that reason, it could be said that people’s awareness of quality is central to TQM’s purpose. Quality awareness is not just promoting quality within an organization, but it is also dispersal information around. Also the quality awareness extends to the way in which managers act and talk about quality. Thus, quality awareness begins from management and extends all the way through the entire organization. Quality awareness is sometimes limited, moreover, quality messages can be interpreted differently by managers working in different national business contexts.