Marketing is known as an essential business operation, it is the management process responsible to identify, anticipate and make customer satisfy based on his profitably requirements. Meanwhile, growth and profitability are the main objectives for all companies, the marketing policy plays an effective role to assist organizations to achieve success performance. There are different types of marketing like; business card, print advertisement, newspaper or magazines which called traditional marketing. Generally, traditional marketing comprises anything except digital tools to branding, service or logo.
Nowadays, according to rapid development of the Internet, and in other hand emerge of a marketplace across industries, completely organizations are trying to passage towards electronic environment. Therefore, some types of marketing have been emerged such as Internet Marketing, Online Marketing and E-Marketing. However, choosing traditional marketing or E-marketing are depending on the nature of business, product or service.
Compare to the traditional marketing E-marketing is easier to evaluate the result, also E-marketing can attain unlimited viewers. It also is applicable on the web and can achieve the whole globe when is suitable. The result of E-marketing is more measurable and the data and results are available immediately, and most importantly, E-marketing has the ability to build direct relationships with clients.
For more information you may refer to the published article in Elvedit.